Senior Product Manager  ·  Dallas, TX

MAX STANDERFER.

7+ years owning enterprise platforms end to end. Fortune 15 clients. Products that scale.

Max Standerfer
7+
Years Experience
22M+
Daily API Calls
85+
API Consumers
225%
Trial Sub Lift (Fender)

About

Platform owner.
Technical thinker.
Product-first.

I'm a Senior Product Manager with 7+ years building enterprise platforms and consumer-facing digital products. At Five & Done, I own product strategy, roadmap, and API architecture for Toyota and Lexus — a Fortune 15 client whose incentive platform processes 22M+ API calls per day across 85+ downstream consumers.

My work covers two domains. Enterprise platform work: incentive and API infrastructure that Toyota and Lexus regional teams use daily to manage offers, pricing, and eligibility requirements, which in turn powers the marketing and payment estimation experiences consumers see on Toyota.com and Lexus.com. Consumer-facing product work: ecommerce and conversion-focused products, from Fender's Resource Center (225% growth in trial subscriptions, 115% growth in orders) to Toyota's dealer and EV map experience.

I hold an A-CSPO certification, spend as much time in Postman and Swagger as I do in Jira, and do my best work at the intersection of technical depth and business strategy.

My process starts with the problem, not the feature request. I hold the first solution loosely — stress-testing alternatives before committing, especially when scale is on the table and architecture decisions are hard to unwind. Once direction is clear, the work shifts to alignment: building the case, sequencing the right things, and moving engineering, design, and stakeholders together.

Advanced Certified Scrum Product Owner (A-CSPO) Certified ScrumMaster (CSM) Certified Associate in Project Management (CAPM)

Outside of work

When I'm not working you'll probably find me chasing down my toddler, catching a Stars game, or searching for the best Tex-Mex in DFW.

Connect

linkedin.com/in/maxstanderfer

Selected Work

Platforms built.
Numbers moved.

Toyota & Lexus Incentive & API Platform

Toyota / Lexus

Toyota & Lexus Incentive & API Platform

Owned the product lifecycle for the Toyota & Lexus incentive platform and three integrated applications running across national HQ, regional offices, and external agencies for a Fortune 15 client.

22M+
API calls per day  ·  85+ consumers
Product Manager  /  Solutions Manager Read Case Study →
Fender Resource Center

Fender

Resource Center Rebuild

Migrated an 800-article content platform to Contentful and integrated Salesforce e-commerce, turning an SEO blog into a high-converting product ecosystem. Delivered with zero downtime across a live, high-traffic site.

225%
Increase in Fender Play trial subscriptions
Product Manager Read Case Study →
Samsung Jebi Platform

Samsung

Jebi Ambassador Platform

Designed and launched a custom gamified platform for Samsung's ambassador program, replacing a manual email-and-spreadsheet workflow. Managed 224 brand ambassadors and scaled content production tenfold.

6,837
Pieces of content in a 14-week pilot
Product Manager Read Case Study →
Toyota Dealer Maps

Toyota

Dealer & EV Map Experience

Led the redesign of Toyota.com's dealer locator into a unified map platform — "one map experience to rule them all." Built on an AWS serverless orchestration layer aggregating 6+ APIs including live EV charging network data from EVGo and ChargePoint. Shipped three map types in sequence: Dealer Map, Certified Collision Centers, and EV Charging Stations.

3
Map types shipped  ·  live on Toyota.com
Solutions Manager Read Case Study →

Contact

Let's talk.

Have a role you think I'd be a good fit for? I'm always open to a conversation.

[email protected]